Purchase intent scoring
Timeline, financing status, and engagement depth scored before the lead is released.
Lead Generation
High-Quality Buyer Leads, Screened for Intent Before You Call
Buyer opportunities filtered for real purchase intent and matched to the price band, property type, and neighbourhoods you actually work — not a spreadsheet of everyone who clicked a listing.
- Intent-scored
- Before delivery
- Price-matched
- To your market
- One tap
- To first contact
Why Buyer Leads Need Different Screening
A buyer enquiry is cheap to generate and expensive to work. Someone browsing listings on a Sunday afternoon costs a marketer almost nothing to capture and costs an agent an hour of calls, texts, and follow-up to disqualify. The gap between those two numbers is where most buyer lead products quietly fail their customers.
Intent screening, not just contact capture
iProply buyer leads are scored on the signals that actually predict a transaction: stated timeline, financing status, price range, and depth of engagement with property detail. Enquiries that read as early-stage browsing are separated from enquiries that read as active search. You receive the second group.
Matched to the business you actually do
A buyer looking at $300,000 townhouses is not a lead for an agent whose entire book is $900,000-plus. Buyer leads are matched against the coverage area you have reserved and the price bands you work, so the enquiries that land are ones you are positioned to convert.
Speed is the whole game
Buyer intent decays fast. A lead contacted in the first five minutes converts at a materially different rate than the same lead contacted the next morning, and every agent knows it while very few are set up to act on it. iProply sends a push notification to your phone the moment a buyer lead lands, with a one-tap dial from the lead detail screen. The call happens while the buyer is still on the listing.
The follow-up is built in
Most buyer leads do not transact on the first call — they transact three months later, after eleven touches. Each buyer lead arrives as a CRM record with a timeline, so calls, texts, emails, and notes accumulate in one place, and follow-up reminders keep the eleventh touch from being the one you forget.
Key Features
What Buyer Leads Includes
Price band matching
Leads matched to the price ranges you work, not every enquiry in the county.
Property type filters
Single family, condo, townhouse, or multi-unit — receive the enquiries you can service.
Instant push alerts
Mobile notification the second a buyer lead lands, with one-tap call and text.
Full contact detail
Verified phone and email, plus the property or search that triggered the enquiry.
Nurture sequences
Follow-up reminders and AI-assisted messaging for buyers on a longer timeline.
Benefits for Agents
What This Changes in Your Business
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Fewer wasted calls
Intent screening removes the browsing traffic before it reaches your call list.
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Higher first-contact rate
Verified phone numbers plus instant alerts mean you reach people, not voicemail.
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Leads you can actually close
Price and property matching keeps enquiries inside your competence and inventory.
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Long-timeline buyers stay warm
Built-in follow-up means the six-month buyer is still yours in month six.
How It Works
Getting Started With Buyer Leads
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Define your buyer profile
Set coverage area, price bands, and property types you want buyer enquiries for.
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Leads are screened
Contact verification and intent scoring run before anything reaches your pipeline.
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You get the alert
Push notification to the mobile app with the buyer detail and a one-tap dial.
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You work the pipeline
Log the call, set the follow-up, move the stage. Every touch stays on the timeline.
Who It Is For
Is Buyer Leads Right for You?
Buyer-side specialists
Your business is representing purchasers and you need consistent, qualified inbound volume.
Newer agents building a book
You have time to work leads properly and need volume that does not depend on a sphere you have not built yet.
Teams with buyer agents to feed
You have capacity on the buyer side and need enough qualified flow to keep it productive.
Start receiving qualified buyer leads
Set your coverage, price bands, and property types, and see exactly what buyer lead flow costs in your market.
Frequently Asked Questions
Buyer Leads — Common Questions
How are buyer leads qualified before I receive them?
Each enquiry passes phone and email verification, then an intent screen covering purchase timeline, financing status, stated price range, and how deeply the person engaged with property detail. Early-stage browsing traffic is filtered out rather than passed along.
Can I control the price range of buyers I receive?
Yes. Price bands are part of your buyer profile, alongside coverage area and property type. If you work $600,000 and up, you do not receive $250,000 enquiries.
How fast should I call a new buyer lead?
Immediately. Buyer intent decays within minutes, which is why iProply pushes a notification to your phone the moment a lead lands and puts a one-tap dial on the lead screen. Agents who call inside the first few minutes see materially better contact rates.
What if the buyer is not ready for months?
That is normal and it is handled. The lead stays in your pipeline as a nurture record with follow-up reminders, and the AI follow-up assistant can help keep light-touch contact going so the buyer is still yours when they are ready.
Do buyer leads include the property they enquired about?
Yes. The lead record carries the listing or saved search that triggered the enquiry, so your first call opens with the property they were actually looking at rather than a generic introduction.
How does buyer lead pricing work?
Buyer leads are a monthly subscription priced separately from seller, luxury, and commercial leads, and the cost is affected by the coverage radius you reserve. Current pricing is shown live on the pricing page as you adjust your footprint.
