Four enquiry roles
Buyer, tenant, landlord, and investor captured explicitly on the lead record.
Lead Generation
Commercial Growth Leads: Buyers, Tenants, Landlords, and Investors
Commercial real estate opportunities across acquisition, leasing, and investment — routed to agents and brokers who work the asset classes in question.
- Four roles
- Buyer, tenant, landlord, investor
- Asset-matched
- To your specialty
- Longer cycle
- Tools that fit it
Commercial Enquiries Do Not Behave Like Residential Ones
Commercial real estate runs on different mechanics: the decision-maker is often not the occupant, the timeline is set by a lease expiry or a fund cycle rather than a school year, and the qualification questions are about square footage, use class, and cap rate rather than bedrooms. A lead product that treats commercial as residential with bigger numbers is not useful.
Four distinct enquiry types
iProply commercial leads cover buyers acquiring property, tenants seeking space, landlords with vacancy to fill, and investors evaluating income assets. These are genuinely different conversations, and the lead record captures the role explicitly so your first contact is framed correctly.
Matched to asset class and use
Office, retail, industrial, multifamily, and mixed-use are separate specialisms. Enquiries are matched against the asset classes recorded on your profile, so an industrial enquiry does not land with a broker whose entire experience is retail strip centre leasing.
Built for a long, multi-stakeholder cycle
Commercial deals involve principals, advisors, lenders, and sometimes boards, and they close over quarters. The CRM keeps every party, every document, and every conversation attached to a single opportunity record, with appointment scheduling and follow-up reminders that assume a cycle measured in months rather than days.
Documents where the deal lives
Commercial enquiries generate paperwork early — LOIs, rent rolls, financials, floor plans. Document upload from mobile or desktop keeps that material attached to the opportunity rather than scattered across email threads, which matters when the deal reactivates six months after you last touched it.
Key Features
What Commercial Leads Includes
Asset class matching
Office, retail, industrial, multifamily, and mixed-use routed to matching specialists.
Requirement capture
Square footage, use class, budget, and timing captured with the enquiry.
Multi-stakeholder tracking
Principals, advisors, and lenders tracked against a single opportunity record.
Document management
LOIs, rent rolls, and financials uploaded from mobile or desktop and kept with the deal.
Long-cycle pipeline stages
Pipeline stages and reminders built for deals that close over quarters.
Benefits for Agents
What This Changes in Your Business
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Deal sizes justify the effort
Commercial transaction values support the longer qualification cycle they require.
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You get relevant enquiries
Asset class matching keeps industrial enquiries away from retail specialists and vice versa.
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Nothing falls through the cracks
Multi-party tracking means the lender contact from March is still on the record in September.
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Repeat business compounds
Investor and landlord relationships generate recurring transactions, not one-off closings.
How It Works
Getting Started With Commercial Leads
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Record your specialisms
Set the asset classes, deal sizes, and submarkets you actively work.
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Enquiries are classified
Each lead is tagged by role and asset class, with requirements captured up front.
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Matching routes the opportunity
The enquiry lands with a broker whose specialism fits the asset and the role.
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You run the deal in one place
Parties, documents, and activity tracked against the opportunity through to close.
Who It Is For
Is Commercial Leads Right for You?
Commercial brokers
Your practice is commercial and you want structured enquiry flow rather than cold outreach.
Residential agents expanding
You are moving into commercial and need a controlled source of enquiries to build a track record.
Investment-focused advisors
You work with investors on income assets and want landlord and investor enquiries specifically.
Add commercial opportunities to your pipeline
Set your asset classes and submarkets, and start receiving buyer, tenant, landlord, and investor enquiries.
Frequently Asked Questions
Commercial Leads — Common Questions
What asset classes are covered?
Office, retail, industrial, multifamily, and mixed-use. Your profile records which of these you actively work, and enquiries are matched against that rather than distributed by rotation.
How is a commercial lead different from a residential one?
The record captures the enquirer role — buyer, tenant, landlord, or investor — plus commercial-specific requirements such as square footage, use class, budget, and timing. The pipeline stages and follow-up cadence are also built for a cycle measured in quarters rather than weeks.
Can I track multiple parties on one deal?
Yes. Commercial transactions routinely involve principals, advisors, and lenders, and the CRM tracks all of them against a single opportunity record, with the full activity history in one timeline.
Where do documents live?
Attached to the opportunity. LOIs, rent rolls, financials, and floor plans can be uploaded from desktop or from the mobile app camera, and they stay with the deal rather than in an email thread.
Do commercial leads work in smaller markets?
Volume depends on genuine commercial activity in your coverage area. In smaller markets the flow is lower, which is worth discussing with our team before you subscribe so expectations match the local reality.
Can I run commercial alongside residential leads?
Yes. Commercial is a separate subscription and many agents run it alongside buyer or seller leads, using residential volume for steady activity and commercial for larger, slower opportunities.
