Verified contact and intent
Phone and email validation plus intent screening run before a lead is released to you.
Lead Generation
Real Estate Leads Built for Agents Who Actually Work Them
iProply delivers verified buyer, seller, luxury, and commercial leads inside a protected radius you control — routed to your phone the moment they come in, with the CRM to follow up already attached.
- Verified
- Contact + intent checks
- Protected
- Radius you control
- Instant
- Routing to your phone
What iProply Lead Generation Actually Includes
Most lead products sell you a name and an email address, then leave you to figure out whether the person is real, whether they are ready, and whether four other agents bought the same record. iProply is built the other way around: every lead is verified before it reaches you, delivered inside a coverage area you have reserved, and dropped straight into a CRM that already knows what to do with it.
Verification happens before delivery, not after
Each inbound lead passes contact validation and intent screening before it is released. Phone and email are checked, the property interest is matched against the market you actually cover, and records that fail are never billed to you. The result is a smaller number of leads that are worth calling, rather than a large number that are not.
Coverage you reserve, not a queue you share
iProply lead delivery is tied to geography. You choose a radius — from a wide 100-mile footprint down to a tightly held 10-mile zone — or reserve specific ZIP codes. Inside that footprint, leads route to you rather than being auctioned to whoever answers first. Tighter radii cost more precisely because they carry less competition.
Every lead lands somewhere it can be worked
A lead that arrives as an email is a lead that gets lost. iProply leads arrive as a record in your pipeline with contact details, source, property interest, and a timestamp, and they trigger a push notification to the mobile app. From there you can call, text, email, add a note, set a follow-up, and move the lead through your stages without leaving the platform.
Choose the lead types that match your business
Buyer, seller, luxury, and commercial leads are priced and delivered separately, so a listing-focused agent is not paying for buyer volume they will never work. Most agents start with one type, confirm the economics in their own market, then add a second.
Key Features
What Real Estate Leads Includes
Protected geographic coverage
Reserve a radius or specific ZIP codes so leads in your footprint route to you.
Four dedicated lead types
Buyer, seller, luxury, and commercial products priced and delivered independently.
Instant mobile alerts
Push notification the moment a lead lands, so speed-to-lead is measured in seconds.
CRM attached by default
Every lead becomes a pipeline record with timeline, notes, and follow-up reminders.
Transparent reporting
Volume, response time, and conversion tracked per lead type so you can judge return.
Benefits for Agents
What This Changes in Your Business
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You stop paying for junk
Records that fail verification never reach your pipeline and are never billed.
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You compete against fewer agents
Reserved coverage means the lead is routed, not auctioned to five people at once.
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You respond faster
Mobile push plus one-tap call means first contact happens while the lead is still reading listings.
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You can prove what works
Per-type reporting shows which lead product earns its cost in your specific market.
How It Works
Getting Started With Real Estate Leads
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Set your coverage
Pick a radius or reserve ZIP codes. Pricing updates live as you adjust the footprint.
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Choose lead types
Add buyer, seller, luxury, or commercial leads — one to start, more as the numbers hold.
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Leads route to you
Verified leads inside your footprint arrive as pipeline records with an instant push alert.
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Work them in the CRM
Call, text, note, and schedule follow-ups from web or mobile. Every touch is logged.
Who It Is For
Is Real Estate Leads Right for You?
Agents rebuilding a pipeline
You have capacity now and need predictable inbound volume rather than referrals you cannot forecast.
Agents entering a new market
You are expanding into a city or county where you have no sphere yet and need coverage from day one.
Teams that measure cost per deal
You want per-source reporting you can defend in a budget conversation, not vanity lead counts.
See what coverage costs in your market
Pick a radius, choose your lead types, and see live pricing before you commit to anything.
Frequently Asked Questions
Real Estate Leads — Common Questions
Are iProply leads exclusive to me?
Leads route inside the coverage you reserve rather than being auctioned to multiple agents simultaneously. The tighter your radius, the fewer partners share that footprint — a 10-mile zone carries substantially less competition than a 100-mile one, which is why it is priced higher.
What does "verified" mean in practice?
Before a lead reaches your pipeline it passes contact validation on phone and email plus an intent screen that matches the enquiry against the market and property type you cover. Records that fail are not delivered and are not billed.
How quickly do leads arrive?
Delivery is immediate once verification completes. The lead appears in your pipeline and triggers a push notification to the iProply mobile app, so you can call from your phone within seconds of it landing.
Do I have to buy every lead type?
No. Buyer, seller, luxury, and commercial leads are separate products with separate pricing. Most agents start with the single type that matches their business and add others once they have measured the return.
What happens to a lead I cannot reach?
It stays in your pipeline as an active record. You can set follow-up reminders, log attempts on the timeline, and move it to a nurture stage. Nothing is deleted or reassigned out from under you.
Can I change my coverage later?
Yes. Coverage radius and reserved ZIP codes are adjustable from your dashboard, and pricing recalculates when you change them. Availability of specific ZIP codes depends on whether another partner already holds them.
