Radius tiers from 10 to 100 miles
Choose your footprint width, with pricing that reflects how closely held it is.
Platform
Reserve Your Territory Before Another Agent Does
Hold a protected coverage radius or specific ZIP codes so leads in your footprint route to you. The tighter the area you reserve, the fewer partners you share it with.
- 10–100 mi
- Radius options
- ZIP-level
- Reservations
- Live pricing
- As you adjust
What Territory Actually Buys You
The single biggest variable in whether a lead product works is how many other agents received the same lead. A perfectly qualified enquiry sold to six agents converts like an unqualified one, because the buyer fields six calls in ten minutes and remembers none of them. Market exclusivity is iProply's structural answer to that.
Radius, priced by scarcity
You choose a coverage radius from 100 miles down to 10. A wide radius is inexpensive because it is broad and shared; a tight radius costs considerably more because the footprint is small and closely held. The price difference is not arbitrary — it is the cost of competing against fewer people for the same enquiries.
ZIP-level reservations
For agents who dominate specific neighbourhoods rather than a concentric area, individual ZIP codes can be reserved directly. This suits listing-focused agents whose comparable-sales credibility is genuinely neighbourhood-specific, and it lets you hold exactly the postcodes where you can win a listing appointment.
Availability is real and finite
A reserved ZIP is held by the agent who reserved it. When you check availability you are seeing genuine state, not a scarcity prompt — some areas will be taken, and the dashboard shows you which. Territory that is free today may not be next quarter, particularly in markets with active partner agents.
Adjustable as your business changes
Coverage is not a permanent commitment. You can widen the radius when you have capacity, tighten it when you want less competition on higher-value enquiries, and add or drop ZIP codes from the dashboard. Pricing recalculates live as you change the footprint, so the trade-off is visible before you commit.
Key Features
What Market Exclusivity Includes
Individual ZIP reservations
Hold specific postcodes rather than a concentric radius where that fits your market.
Live availability checking
See which ZIP codes are genuinely free before you commit to a territory.
Interactive coverage map
Your territory drawn on a live map with boundaries and radius preview.
Live pricing calculator
Cost updates as you adjust radius and ZIP selection, before you subscribe.
Adjustable at any time
Widen, tighten, add, or drop coverage from your dashboard as your capacity changes.
Benefits for Agents
What This Changes in Your Business
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Fewer agents on the same lead
A tighter footprint means the enquiry is not being worked by five people at once.
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Your marketing compounds locally
Concentrating in a defined area builds the local recognition that wins listing appointments.
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Costs are predictable
Territory pricing is a known monthly figure rather than a variable per-lead auction.
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You can lock in a growing market
Reserving early in an appreciating area holds a position that becomes harder to obtain.
How It Works
Getting Started With Market Exclusivity
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Check availability
Search your target area and see which ZIP codes are currently unreserved.
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Choose radius or ZIPs
Pick a concentric radius or select individual postcodes, with pricing updating live.
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Reserve the territory
Subscribe to hold the footprint, and leads inside it begin routing to you.
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Adjust as you grow
Widen for volume or tighten for exclusivity from the coverage dashboard.
Who It Is For
Is Market Exclusivity Right for You?
Neighbourhood specialists
Your credibility is postcode-specific and you want to hold exactly those areas.
Agents tired of shared leads
You have bought leads elsewhere and lost them to whoever dialled first.
Agents entering a new market
You want a defensible position in an area before local competition establishes one.
Check whether your territory is still available
Search your area, see live availability and pricing, and reserve the footprint before someone else holds it.
Frequently Asked Questions
Market Exclusivity — Common Questions
Why does a smaller radius cost more?
Because it is scarcer. A 10-mile footprint is closely held and carries much less competition for the enquiries inside it, while a 100-mile radius is broad and shared more widely. You are paying for exclusivity, not for area.
Can I reserve individual ZIP codes instead of a radius?
Yes. ZIP-level reservation suits agents whose credibility is neighbourhood-specific rather than concentric — particularly listing-focused agents who want exactly the postcodes where their comparable-sales knowledge is strongest.
How do I know if my area is available?
The coverage dashboard shows live availability. Reserved ZIP codes are held by the agent who took them, so what you see is genuine state rather than an urgency prompt. Areas with active partner agents may already be taken.
Can I change my coverage after subscribing?
Yes. Radius and ZIP selections are adjustable from your dashboard at any time, and pricing recalculates live as you change them, so you can see the cost implication before committing to a change.
Does exclusivity mean I am the only agent who ever gets a lead there?
It means leads route inside reserved coverage rather than being auctioned broadly, and that the tighter your footprint the fewer partners share it. Our team can tell you exactly how densely subscribed a specific area currently is before you reserve it.
What happens to my territory if I cancel?
The reservation is released and the area becomes available to other partner agents. If you are considering pausing, it is worth discussing with our team first, since reclaiming a contested territory later is not guaranteed.
