Local keyword research
Keyword selection driven by real search volume and competition in your coverage area.
Marketing
Managed Google Ads Campaigns Built Around Local Demand
Search campaigns targeting people actively looking for an agent in your area — built, launched, and managed for you, with leads flowing straight into your iProply pipeline.
- Search intent
- Active demand only
- Managed
- Built and optimized
- Connected
- Leads into your CRM
Why Search Advertising Suits Real Estate
Search advertising catches people at the moment of intent. Someone typing "realtor near me" or "sell my house fast in" a named suburb has already decided to act — they are looking for who, not whether. That is a fundamentally different prospect from someone who saw an advertisement while scrolling, and it is why search usually earns its cost faster than any other paid channel in real estate.
Where agents lose money on Google Ads
The failure is rarely the platform. It is bidding on broad terms that attract researchers rather than buyers, sending clicks to a homepage that does not answer the query, and letting the resulting enquiries sit in an inbox for three hours. Each of those is fixable, and together they account for most of the difference between campaigns that work and campaigns that quietly drain a card.
Campaigns built against real local demand
Keyword selection starts from search volume and competition in your actual coverage area, not a generic real estate keyword list. Negative keywords filter out job seekers, students researching the industry, and people looking for rentals when you sell. Geographic targeting is bounded by the territory you serve, so you are not paying for clicks in a county you cannot service.
The click has somewhere to land
Paid traffic goes to a landing page built for the query rather than to a generic homepage, with the enquiry form connected directly to iProply. A campaign optimized to a homepage is optimizing to the wrong measurement.
The lead does not sit in an inbox
Enquiries from your campaigns arrive as pipeline records with a mobile push notification, exactly like every other iProply lead. This is the part most agencies leave to you, and it is where the majority of paid spend is actually wasted — a lead that cost $80 to generate and sat unread for three hours has been thrown away, not underperformed.
Key Features
What Google Ads Includes
Negative keyword filtering
Job seekers, renters, and researchers filtered out before they cost you a click.
Geographic bounding
Targeting confined to the territory you actually serve, not a broad metro spray.
Query-matched landing pages
Clicks land on a page that answers the search rather than a generic homepage.
Direct CRM connection
Form submissions become pipeline records with an instant mobile push alert.
Ongoing optimization
Bids, ad copy, and keyword sets adjusted against performance rather than set once.
Benefits for Agents
What This Changes in Your Business
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You reach decided buyers
Search intent means the person is choosing an agent, not discovering the idea of one.
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Volume turns on immediately
Unlike organic search, paid campaigns produce enquiries from the day they launch.
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Waste is actively removed
Negative keywords and geographic bounds stop you paying for clicks you cannot convert.
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Speed-to-lead is built in
Direct pipeline delivery means the expensive click gets called within minutes.
How It Works
Getting Started With Google Ads
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Define market and budget
Agree the coverage area, lead types, and monthly spend the campaign should work within.
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Campaigns are built
Keywords, negatives, ad copy, geographic targeting, and landing pages assembled.
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Campaigns launch
Ads go live and enquiries route into your iProply pipeline with push alerts.
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Performance is optimized
Bids, copy, and keyword sets tuned against actual cost per qualified enquiry.
Who It Is For
Is Google Ads Right for You?
Agents who need volume now
You cannot wait quarters for organic search and want enquiries this month.
Agents who tried self-managing
You ran Google Ads yourself, spent real money, and could not make the numbers work.
Teams with a marketing budget
You have spend to deploy and want it managed against cost per qualified enquiry.
Get in front of buyers who are already searching
Have search campaigns built for your market with leads routed straight into your pipeline.
Frequently Asked Questions
Google Ads — Common Questions
Do I need my own Google Ads account?
Campaign structure and account arrangements are set up as part of onboarding, and our team will walk you through how billing and account ownership work for your situation before anything launches.
What budget do I need to start?
It depends heavily on how competitive your market is — click costs for real estate terms vary enormously between a dense metro and a smaller market. Our team will give you a realistic range for your specific area rather than a headline number that does not apply.
How is the management fee separate from ad spend?
The Google Ads campaign service is a monthly subscription covering campaign build, management, and optimization. Media spend paid to Google is separate and goes to the platform. Both figures are made explicit before you commit.
Where do the leads go?
Straight into your iProply pipeline as lead records, with a mobile push notification on arrival. They are not emailed to you to re-key, which is where most paid campaign value leaks away.
How quickly do campaigns produce enquiries?
Search campaigns typically produce impressions and clicks within days of launch. Cost per qualified enquiry usually improves over the first several weeks as bids and negative keyword lists are tuned against real performance data.
Can I run Google Ads alongside SEO?
Yes, and it is the usual pattern. Paid search covers the period while organic rankings build, and the search query data from paid campaigns informs which terms are worth targeting organically.
