Facebook and Instagram delivery
Campaigns across both platforms from a single managed setup and budget.
Marketing
Facebook and Instagram Campaigns for Local Lead Generation
Managed Meta campaigns that reach homeowners and buyers in your area before they start searching — creating demand rather than waiting for it.
- Demand creation
- Before the search
- Local targeting
- Your coverage only
- Retargeting
- Second and third touch
Meta Ads Do a Different Job Than Search
Search advertising captures existing demand. Social advertising creates it. Someone scrolling Instagram was not looking for an agent, but they may well have been thinking about moving for eight months without acting — and a well-targeted advertisement about what their neighbour's house just sold for is precisely the nudge that converts a thought into an enquiry.
Reaching homeowners before the search begins
By the time a homeowner searches "realtors near me" they are already comparing three agents. Meta campaigns reach them earlier, while the decision is still forming and before anyone else is in the conversation. That earlier position is worth a great deal on the listing side, where the agent who was already familiar has a real advantage at the appointment.
Targeting bounded by your territory
Campaigns are geographically confined to the coverage area you serve, with audience layers built around the signals that correlate with moving — life-stage indicators, homeowner status, and local engagement. You are not paying to reach people three counties away who will never transact with you.
Creative built for property
Listing carousels, just-sold announcements, market updates, and home valuation offers each work differently. Campaign creative is built for the specific objective rather than reusing a single image with different captions, because a valuation offer and a listing showcase are asking the viewer for very different things.
Retargeting is where the return actually lives
Almost nobody enquires on first exposure. Retargeting audiences bring back people who visited your listings or engaged with earlier ads, and that second and third touch is usually where the enquiry finally happens. Running social advertising without retargeting is paying for the introduction and skipping the conversation.
Key Features
What Meta Ads Includes
Local audience targeting
Geographic bounds matched to your coverage, layered with homeowner and life-stage signals.
Property-specific creative
Listing carousels, just-sold posts, market updates, and valuation offers built per objective.
Retargeting audiences
Bring back listing visitors and prior engagers for the second and third touch.
Lead form integration
In-platform lead forms flow directly into your iProply pipeline with push alerts.
Creative testing
Multiple creative and copy variants tested against cost per qualified enquiry.
Benefits for Agents
What This Changes in Your Business
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You reach sellers early
Being familiar before the search starts is a genuine advantage at the listing appointment.
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Local awareness compounds
Sustained visibility in a defined area builds the name recognition that wins referrals.
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Cheaper reach than search
Social impressions cost far less than competitive real estate search clicks.
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Retargeting recovers lost interest
Most enquiries happen on a later touch that no-retargeting campaigns never deliver.
How It Works
Getting Started With Meta Ads
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Set objective and audience
Agree whether the campaign chases listings, buyers, or general local awareness.
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Creative is produced
Ad sets built for the objective — listings, just-sold, market data, or valuation offers.
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Campaigns launch with retargeting
Cold audiences and retargeting pools run together so later touches are covered.
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Leads land in your pipeline
Lead form submissions become CRM records with a mobile push notification.
Who It Is For
Is Meta Ads Right for You?
Listing-focused agents
You want homeowner attention months before they interview agents.
Agents building local brand
You want sustained name recognition across a defined neighbourhood or suburb.
Agents with visual inventory
Your listings photograph well and deserve an audience wider than the portal.
Build local demand before your competitors do
Have Facebook and Instagram campaigns built for your market with leads routed into your pipeline.
Frequently Asked Questions
Meta Ads — Common Questions
How is this different from Google Ads?
Google captures people already searching for an agent. Meta reaches people who have not started searching but are thinking about moving. Search converts faster; social reaches sellers earlier and costs less per impression. They do genuinely different jobs.
What kind of creative works for real estate on Meta?
Listing carousels, just-sold announcements, local market updates, and home valuation offers all perform, but for different objectives. Creative is built per objective rather than reusing one asset, because a valuation offer asks the viewer for something quite different than a listing showcase.
Why does retargeting matter so much?
Because almost nobody enquires on first exposure. Retargeting brings back people who visited listings or engaged with earlier ads, and the enquiry usually happens on that second or third touch. Campaigns without it pay for the introduction and skip the conversation.
Can I promote specific listings?
Yes. Listing promotion is a common objective, using carousel and video formats to reach local buyers, and it doubles as seller marketing since homeowners notice which agent is actively promoting property in their area.
How do leads reach me?
In-platform lead form submissions flow directly into your iProply pipeline as lead records with a mobile push notification, so the follow-up is immediate rather than dependent on you checking a Meta dashboard.
Should I run Meta and Google together?
Where budget allows, yes. Meta builds awareness and reaches sellers early; Google captures the search that awareness eventually produces. Agents running only one usually find the other explains a gap in their funnel.
